Diary on Wealth creation in a Depression

Particularly for those considering taking up the challenge of starting to “sow”, or “sell” in the Direct Sales industry,as I related those two terms in the previous post (see “Sell! is the answer”), there will immediately spring to mind a few questions, the first of which is probably “OK I want to start sales, but what do I sell?”

Other attendant questions might be “Do I need to do any expensive sales courses?” and “I am not a natural sales person-how will I be able to sell anything?

What do I sell?

The answer to the first question ” What do I sell?” is “Well, what are you interested in or passionate about?” It is far easier to sell something you have previously enjoyed, or seen the value of.  I have sold certain products that I personally had no real interest in nor saw much value in, but they were part of a product range that I was obliged to sell. I think of certain whole-life insurance products I sold . They were “O.K” but were nothing great. I sold them because I had to;secondly the company that offered them had a very good credit-rating so that I knew at the end of the day my customers would be paid out, which was important to me. But I could not sell the best products because I did not have access to the best products. There goes the story of many financial advisers the world over and explains one of the reasons people the world over lost money in their investments in the 90’s and early 2000’s , while certain infamous financial “gurus” made a fortune selling bonds and mutual funds that were only average performing or, at worst, downright useless.

So it’s a lot easier to sell something that you know works well, or that you have used and believe in. But it’s not always possible to find the right combination of great products and good marketing and good company back-up.

Do I need to spend a lot on sales courses?

The second question you may have is: “Do I need to do any expensive sales courses?” . The answer is,very definitely: NO. You can learn everything you need to do by joining a good network marketing company. A friend of mine introduced me to network-marketing, where you can learn sales by working in a team of people marketing the same products, and who are interested in helping you because it is to everyone’s mutual advantage to do so. I started selling Amway products because I thought they were good products. I was living in England at the time, one of the capitalist centres of the world and it was just a lot easier for my prospective clients to buy soap powder for 80 pence at Tesco’s than spend GBP7 on American soap powder that admittedly would last a lot longer (and they would have to remember to use smaller scoops each time).

The other problem was, I found to my surprise, that there was a barely-veiled resentment against direct sales companies, and American companies in Europe generally (I put the latter down to jealousy) and the English are famous for regarding their home as a castle (even if it is semi-detached) and don’t generally like door-knockers and direct sales reps! Mind you I don’t like them either and I am one!! I think it’s the pushy ones no-one likes.

So I didn’t reach the stellar heights of sales success then but I did learn about selling through Amway’s great, well-established network-marketing training, which I recommend, and I broke the timidity barrier in sales. In fact, to start in business I recommend network-marketing because it teaches you the most important thing in business (selling) and it carries little risk and little up-front investment.

The other thing is: why not try selling online? For example, you can sell products through an internet marketing affiliate program like I have learned how to do. You can learn step-by-step from Australian internet marketing expert Sean Rasmussen. You will learn how to sell products through huge affiliate companies like Amazon and Clickbank, without the overheads of those companies.

Have a great day!
John Reason,
Brit currently living in New Zealand.
Salesman, article writer, Internet Marketer.
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© 2010-11

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