Dec 28 2009
What is the “Why” of your business?-summary of pts 2 & 3
This is a summary of parts 2 and 3 of the article entitled “What is the “Why” of your business?”, as discussed more fully in johnreason.com
Preparation and Positioning in your internet work from home business or other business
Whether you are involved in an internet work from home business like I have been, a Christian home based business, a franchise business, a direct sales business (again, like I have done for the last few years)-or any business-preparation and positioning of the single greatest asset-that is, you (+ your skills)-is vitally important for your future business success. So said Pastor Neil Smith from Planetshakers Church in Australia at the business breakfast hosted in 2009 by Arise Church, and recorded here from notes taken.
- If you are in a job practise (your skills) so that when the appointed time comes, you are ready with everything you need. Calling is insufficient. You need to commit to it. Are you committed to developing the skills you have been uniquely given? (not “are you committed to the job?”).
- If you’re PREPARED and POSITIONED then you can expect opportunities to come to you.
- Familiarity breeds contempt, so don’t despise having to go over and over again your current knowledge base and practising your skills. Prepare for your Calling even if it does not look like it’s happening.
Building a business that works.

Work ON your business not IN your business
Knowing how to build a business is different to building a business that works.
- A business creator or founding entrepreneur must be working “ON” the business not engrossed IN the business. Those “presiding over” should have eyes to see where the business is going. Example: Two people may buy a franchise business. A technician will build the business around his personality i.e in a technical way. He may struggle to win customers. Five miles down the road another man in the same franchise may be pulling in the crowds. Why? Because he has a personality that attracts customers. Franchise owners are often just “buying a job”. It’s important to have the skill-set that is required.”
- This, I found, had application to my internet work form home business and the internet marketing affiliate program that I have followed from its beta-tester stage. It is possible to be so engrossed IN learning about affiliate marketing, and the technical side, that you fail to build your business by e.g developing customer-friendly sites or write enough articles. Sean Rasmussen says “Don’t focus so much on the technical side (such as HTML) but rather on writing content that is interesting to read”. Rider: but in businesses that require technical input such as an internet work from home business, obviously some technical knowledge or assistance will be required before you can think of growing your business. The forum I have been a member of this last year is to be recommended , both for the level of information provided, but also the speed at which questions are resolved by the team of internet marketing tech helpers.
An entrepreneur vs a job-owner
- An entrepreneur, Pastor Smith continued, builds an enterprise that releases them. He puts his business in the hands of managers. Build great resource if you want to have a “ministry of business”
- believe that you will create more influence
- believe that you will create more jobs.
- You should not be doing long-term what someone else can do
- Let go of things so that you can focus on what God’s called you to do. “If I and someone else can do this job, one of us is redundant“
- Focus on what you should be doing, not on what you can do.
Faithfulness in your business leads to increase
c.f Matthew 25:14-21, the Bible
If the above scripture, one learns that the five-talent and two-talent person traded and doubled their money, whilst the one-talent person went and buried theirs. The first two were commended by their Lord and were promoted and the last not only is rebuked but actually has his talent removed from him. FAITHFULNESS leads to INCREASE. The attitude of faithfulness could be displayed to your employees, your business colleagues or your business itself.
- The attitude of maintaining only what you’ve got, or of just turning up to work does not.
e.g Article in the NZ Herald (2009) states that the “self-reliant” Kiwi attitude, apparently, is holding Kiwi businesses from doing well on the world stage. The report, “Playing to our Strengths: Creating value for Kiwi firms” by economic researcher Tony Smale states:
- Some of the national characteristics that make Kiwis great, also stop them from achieving significant international economic success.
- While English is an international language, New Zealanders are just not fluent in the dialect of business.
- They’re friendly enough but are not perceived as having the smarts or the sophistication to do business internationally.
- Kiwis can be very passionate about their “baby”,but sometimes seem “abrupt”.
- They can be unsophisticated in their business attitudes: they are awkward with concepts such as mixing business and pleasure. Kiwis (probably much like Aussies) don’t like to “beat around the bush” – even though in many cultures relationship-building is key to a successful business partnership. In fact, the report says, Kiwis ” usually don’t even want business partners – but we want everyone to love our products and want to buy them.”
- New Zealanders have reasonably simple aspirations, known colloquially as the ” three B’s”: the bach (a type of holiday flat), the boat and the BMW. When a Kiwi business owner has achieved these, or whatever luxuries are considered prestigious within their peer group, they will often fall back into the state of “enoughism”. i.e they will not think of expanding any further.
The report also said that Kiwi businesses are not great at investing in the skills of their work force; that’s probably understandable if the above mindset prevails.
Increasing what you have is faithfulness
- So Neil Smith would say that Increasing what you have is faithfulness;burying one’s talents after one has achieved one’s own narrow goals, is not a recipe for future business success and does not help the wider economy
Conclusion:
- We should go to work ON our business, and not get lost in the mechanics of being IN the business.
- Practice makes perfect. The opportunities WILL come to you if you are PREPARED and POSITIONED.
- Have the ability to change tack and switch if necessary;
- Invest in your business and in others. Increase is good!
Have a most relaxing Christmas and holiday season!
John Reason,
Salesman, Article Writer, Internet Marketer.
© 2009-2010















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